“Human-centered design (HCD) is a way of thinking that places the people you’re trying to serve at the center of the design and implementation process. HCD was developed in the private sector to integrate business and technology around human needs. While these methods and principles have been applied for decades in global health, HCD is now being increasingly applied in more targeted and deliberate ways to the health sector and for good reasons.”
“A defining characteristic of the human-centered design (HCD) process is that it prioritizes talking to and collaborating with the people who are most likely to be affected by the development of a new health intervention or program. The process seeks to better understand a health challenge from the human perspective, including how it looks and feels to real people and how it applies to the environment and context in which they live.”
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