The Brand Strategy and Marketing team at United Way of America is pleased to announce the following unpaid internships for summer 2009. Please forward this to your students, friends, and other young people who may be interested. ****Customer Relationship Management**** Work with field offices to develop Customer Relationship Management (CRM) strategies and tactics. Final deliverable: three 60-minute webinars to train the United Way network. * Graduate students preferred; must receive credit toward degree * Reports to Vice President, Relationship Management, United Way of America * Location: 701 N. Fairfax Street, Alexandria, VA * Dates: June 1 - July 31, 2009 * Email resume and cover letter to jim.yu@unitedway.org and lisa.penelton@unitedway.org ****Global Brand Management**** Collect and inspect marketing samples from United Way field offices in 44 countries around the world. Prepare critiques and summarize findings. * Undergraduate students preferred; must receive credit toward degree * Reports to Worldwide Creative Director, United Way of America * Location: 701 N. Fairfax Street, Alexandria, VA * Dates: June 1 - July 1, 2009 / July 1 - August 31, 2009 * Email resume and cover letter to peter.hahn@unitedway.org ****Market Segmentation**** Build on the work of field offices in Cincinnati and Dallas to create United Way segment clusters that can be utilized to develop more directed strategies for messaging, relationship plans, better and more appropriate products and services. * Undergraduate students preferred; must receive credit toward degree * Reports to Director, Consumer & Market Insights, United Way of America * Location: 701 N. Fairfax Street, Alexandria, VA * Dates: June 1 - July 31, 2009 * Email resume and cover letter to jim.yu@unitedway.org and lisa.penelton@unitedway.org ****Public Relations Materials**** Create and/or update media kit and descriptive materials for use with the media and other public channels. These materials include organizational history and background documents, fact sheets for initiatives and programs, and bios of key United Way leadership. * Graduate or undergraduate students; must receive credit toward degree * Reports to Director, Public Relations, United Way of America * Location: Telecommute with regular meetings at 701 N. Fairfax Street, Alexandria, VA * Dates: June 1 - August 31, 2009 * Email resume and cover letter to sally.fabens@unitedway.org ****Public Relations Strategies for Social Media**** Create an online listening strategy to monitor mentions of United Way. Identify influential media sites, portals and blogs and arrange content in a dashboard format (possibly Google reader or other technology). Create a system of alerts to monitor key phrase mentions in the blog / news spheres. Work with PR team to establish guidelines around when / how to respond to commentary and social conversation. * Graduate or undergraduate students; must receive credit toward degree * Reports to Vice President, Public Relations, United Way of America * Location: Telecommute with regular meetings at 701 N. Fairfax Street, Alexandria, VA * Dates: June 15 - July 15, 2009 * Email resume and cover letter to del.galloway@unitedway.org and iavor.ivanov@unitedway.org ****Student United Way / Campus Outreach**** The Campus Outreach intern will work to advance United Way's emerging campus engagement programs. Activities include recruiting target campuses, advising student leaders and campuses as they launch Student United Way programs, and plan the United Way Student Leadership Retreat. * Graduate or undergraduate students; must receive credit toward degree * Reports to Manager, Campus & Young Adult Engagement, United Way of America * Location: 701 N. Fairfax Street, Alexandria, VA (telecommuting is optional) * Dates: June 1 - August 31, 2009 * Email resume and cover letter to mike.brooks@unitedway.org ****Student United Way / Communications**** The Communications intern will support communications among field offices and student groups. Activities include writing the Student United Way annual report, gathering images, videos, and materials from campus, updating the Student United Way tools and resources guidebook and managing Student United Way's campus presence on Facebook. * Graduate or undergraduate students; must receive credit toward degree * Reports to Manager, Campus & Young Adult Engagement, United Way of America * Location: 701 N. Fairfax Street, Alexandria, VA (telecommuting is an optional) * Dates: June 1 - August 31, 2009 * Email resume and cover letter to mike.brooks@unitedway.org ****Volunteer Engagement**** The Volunteer Engagement intern will support United Way Day of Action 2009 (6/21/09). Activities include gathering images, videos, and materials from field offices, summarizing results, preparing a summary report and producing a post-event webinar. * Graduate or undergraduate students; must receive credit toward degree * Reports to Vice
President, Volunteer & Employee Engagement, United
Way of America
* Location: 701 N. Fairfax Street, Alexandria, VA (telecommuting is
optional)
* Dates: June 1 – August 31, 2009
* Email resume and cover letter to mike.brooks@unitedway.org and
mei.cobb@unitedway.org
####
United Way is a global network with nearly 1,300 local organizations in
the U.S. that advance the common good, creating opportunities for a
better life for all by focusing on the three key building blocks of
education, income and health. The United Way movement creates long
lasting community change by addressing the underlying causes of problems
that prevent progress in these areas. To learn more, visit
www.liveunited.org.
